This article reflects on media coverage of the suicide death of Kurt Cobain & quotes an earlier headline pointing to “depression” as an emerging theme in popular culture. Cobain’s message to youth through his music & lifestyle reflected his own depression & negative life experiences. This aricle explores Canadian conditions & why youth relate to his message. Cobain’s suicide is seen as an opportunity to dialogue with youth on their pain & depression & as well as the risk of immitative suicide.