One-third of college student deaths are the result of suicide & the rate is rising. The extend of the problem & warning signals have been well documented. This research study hupothesized a gap between published fact & administrator preception to the student suicide problem. A random survey of deans of students in California suggests considerable ignorance and/or apathy. A major implication is that college personnel, with the power to provide help, for students, must first recognize the need.