Interviewed 18 multiple suicide attempters (mean age 26.1 yrs). Family & friends constitute the categories most important in informal labeling. Labeling by them was measured through a series of behavioral scales. It was hypothesized that the greater the labeling by each of these categories & the greater the “self-concept as suicidal” the greater the likelihood of recurrence of attempted suicide. Labeling by family & friends was found to be significantly related to repeated suicide attempts.