Patterns of psychosocial dynamic factors surrounding suicide notes on Facebook platforms: A netnographic approach

Background: Suicide is a global public health concern with multifaceted risk factors, necessitating exploration through qualitative methodologies. Meanwhile, studies have shown that netnography offers a promising avenue for understanding suicide-related discourse on social media platforms like Facebook. Objective: This study aims to address the gap in literature by examining suicide-related discourse on Facebook through a netnographic approach, focusing on emotional vulnerability, communication of pain and need, and the role of online communities. Methods: Using content analysis of two case studies, this study explores themes emerging from suicide notes shared on Facebook. Participants were observed within relevant Facebook groups, and data were collected through direct participation, archival data, and field notes. Ethical considerations were prioritized, including informed consent and anonymity. Results: The analysis revealed themes of emotional vulnerability among respondents, expressions of suffering and necessity, and the significance of supportive responses within Facebook platform online communities. The results highlighted the importance of targeted social network support systems and the role of empathy via Facebook online platforms in suicide prevention and the alleviation of grief among the families of the affected persons. Conclusion: The findings underscore the need for targeted e-intervention programs and the fostering of supportive online communities. Methodological reflections emphasize the value of netnography in understanding suicide-related discourse on social media platforms and informing future research and interventions in this critical area.