Resource Tag: PUBLICITY

This brief article describes the community education presentations offered by the Lifeline Institute for Suicide Prevention in Washington state. Presentations focus on three areas: prevention, intervention & postvention. Lifeline has also helped schools develop policies & procedures to reduce liability issues in cases of suicidal behaviour by students.

This chapter reviews the literature on the impact of nonfiction & fictional suicide stories publicized in the mass media (newspapers & television). It addresses the question of how the effects of suicide stories might be mitigated, consulting the literature in the fields of advertising & decision-making. It also suggests research topics that remain to be […]

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This article reviews suicide prevention and divides the attack against suicide into three traditionally different goals: primary, secondary, and tertiary prevention. The author concludes that suicide prevention professionals must seek to improve the efficacy of their prevention tactics, and perhaps seek new strategies.

In this press release, the Canadian Association for Suicide Prevention outlines their position in the current debates on euthanasia and assisted suicide. The Association urges that anyone involved in the debate carefully define how terms are being used & also that the potential risk of comprising the rights of suicidal persons to change their mind […]

This presentation by a crisis intervention center in Louisiana addresses the challenges of a well-established agency to maintain visibility in an area with a constantly changing population. It reports on the use of a community awareness/satisfaction survey conducted by a marketing research firm, the use of billboard advertising to highlight the 24-hour crisis line & […]

This workshop report covered a business community outreach program designed by the Samaritans of Boston to promote a better understanding of depression & suicide in the context of a declining economic environment. Key structural points of this client-focussed marketing strategy are noted.

This presentation defines marketing & notes that marketing can give positive & much needed energy to nonprofit agencies while retaining & building on the integrity of the organization. By using a marketing approach, the Samaritans of Rhode Island increased the number of organization volunteers by 100% over a 2-year period. The steps involved in developing […]

This package contains a number of pamphlets & information sheets on support for family, friends & care providers of suicide victims, as well as on how to work with the media. Items like a sample press release & radio or t.v. announcement are also outlined, & tips for helping suicidal persons, including pre-crisis planning & […]

This article provides ideas for suicide bereavement groups. The author describes a program in Ann Arbor, Michigan. He discusses the problems he had at the beginning of the program with ineffective publicity & low, inconsistent attendance. However, with a change to an eight week model, & monthly open drop-in meetings the group flourished. (VM)

This is the 1st issue of a newspaper published by the IASP in 1985 to spread information about the Association, prevention & crisis work, & scientific events to its members. This issue relates some of the highlights of the 13th Congress & lists upcoming meetings from Sept. 1985 to March 1986. (NBB)

This paper, prepared for the Special Senate Committee on Youth, deals with child & adolescent suicide & is based on ongoing research being conducted at the Children’s Hospital of Eastern Ontario. The epidemiology of youth suicide is covered extensively. The authors’ overall recommendations to the Committee include further research, improved psychiatric & mental health service […]

The author investigated all suicides occurring in Western Samoa from 1970-81 (n=237). A special group was set up to study these suicides & to increase public knowledge of the problem. A reduction in the suicide rate was experienced following this educational program. (NBB)

A pamphlet created by the American Association of Suicidology. The contents include media guidelines and various factors that one should be aware of in relation to suicidal behavior. A guideline is also included that details steps to preparing for suicide prevention week.

In this summary, the author describes the advertising campaign developed by “Seattle Ad 2” for a Washington State youth suicide prevention centre (e.g. budget, market research, public relations/promotions, & the creative aspects). The ear became the symbol & “You have what it takes to stop suicide” became the theme. Campaign related results included 300% increases […]

This 2-part study attempts to determine public level of awareness for the PACE crisis line service & suicide prevention program services & attempts to measure the level of suicide behaviors in Grand Prairie. A random sample of 1% of households were surveyed by trained volunteers using a specially developed questionnaire.

Describes the effect of a televised soap opera series based on a mock-up of the London Samaritan branch on the work of Samaritan suicide prevention centres. The series of dramatised incidents was highly rated & the Samaritan branches participating in the study reported a 34% increase in new client referrals following the program. The national […]

Zinner states that survivor groups are not a form of group therapy but rather are groups of similarly experienced people who share their similarity for mutual support. The therapeutic benefits of support groups are discussed & information is given about the formation of groups within a community. (NBB)

The author discusses both community & corporate response to the airing of Silence of the Heart, a film about the suicide of a teenage boy. He sees the CBC’s broadcast of the film as evidence of the network’s sense of corporate responsibility in providing the opportunity for discussion of suicide among youth, their parents, & […]

Wyatt believes it is necessary to involve young people in worthwhile activities to reduce the number of problems that can lead to suicide. She discusses the work of ACTION, & a federal corporation, & outlines funding & publicity strategies that can be used in establishing youth programs in areas of need. (NBB)

Donna Alvarado discusses the new social attitude of the 1980’s which is reflected in the increased numbers of volunteers providing service in their community. ACTION is assisted by volunteers of all ages & has had particular success with its 370 000 retired volunteers. Many public health issues, including suicide prevention, are addressed. (NBB)

This is a comprehensive review (1984) of the operational methods used by call-in services included in suicide prevention services in Fort McMurray, Grande Prairie, Medicine Hat, & Lethbridge, Alberta. A review is made of funding, volunteer recruitment, confidentiality, operating procedures, recording methods, client follow-up, & reference resources. Twelve appendices are included: these contain materials used […]