Year: 1991 Source: Annual Meeting of the American Association of Suicidology, (24th: 1991: Boston), p.125-127 SIEC No: 19930059

This presentation by a crisis intervention center in Louisiana addresses the challenges of a well-established agency to maintain visibility in an area with a constantly changing population. It reports on the use of a community awareness/satisfaction survey conducted by a marketing research firm, the use of billboard advertising to highlight the 24-hour crisis line & the ongoing need for volunteers, & other measures to give the agency a fresh, contemporary look.