This review explores the influence on suicide of the print & electronic media, & considers both real & fictional deaths. The conclusion appears inescapable that reports about celebrities which are multi-modal, repeated, explicit, front page, glorify the suicide, & describe the method lead to an increase in suicides, particularly in the region in which reports are published. What appears crucial is a collaborative approach between professionals & the media to promote a negative attitude toward suicide without increasing stigma toward those with mental health problems.