Resource Tag: PUBLIC RELATIONS

In this summary, the author describes the advertising campaign developed by “Seattle Ad 2” for a Washington State youth suicide prevention centre (e.g. budget, market research, public relations/promotions, & the creative aspects). The ear became the symbol & “You have what it takes to stop suicide” became the theme. Campaign related results included 300% increases […]

Edna Mitchell speaks on behalf of California Congressman TomLantos, specifically addressing the role of the federal government in youth suicide prevention. She stresses the importance of public & professional groups lobbying government officials to introduce legislation that would make federal funding available for the development of such programs. She suggests that persistent efforts by the […]

An account is given of a unique, national suicide prevention movement. Random study of over 2000 adults in 1975 showed a 92% level of knowledge and a highly favourable “public image”. This supports the suggestion that the Samaritans have contributed significantly to the one-third suicide reduction in Britain since the movement was nationally organized.

Discusses the origin of crisis intervention services in the U.S. and analyses 10 programs in detail. Describes how these findings were then used to found the Suicide and Crisis Intervention Service of Gainesville, Florida and describes their use of nonprofessional volunteers, the formation of a Care Team and a Death Investigation Team. (KB)