Year: 2015 Source: American Journal of Preventive Medicine.(2014).47(3) Supp 2:S235ÐS243.doi:10.1016/j.amepre.2014.06.010 SIEC No: 20150246

This article reviews the research evidence on the impact of mass media awareness campaigns on reducing stigma and increasing help-seeking. The review will focus on both beneficial and iatrogenic effects of suicide preventive interventions using media campaigns to target the broad public. A further focus is on collaboration between public health professionals and news media in order to reduce the risk of copycat behavior and enhance help-seeking behavior. Examples of multilevel approaches that include both mass media interventions and individual-level approaches to reduce stigma and increase referrals are provided as well.

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