Year: 2014 Source: Journal of Medical Internet Research.(2014).16(2)e42:1-10.DOI: 10.2196/jmir.3173 SIEC No: 20140481

We see the development of effective engagement strategies as the next frontier in online health interventions, an area where much creative research has begun. We also argue that for engagement strategies to accomplish their purpose with novel targeted populations, they need to be tailored to such populations (ie, content is designed with the target population in mind).