Year: 2006 Source: International Journal of Mental Health Promotion, v.8, no.4, (November 2006), p.28-34 SIEC No: 20080412

In Australia, the Mindframe Media & Mental Health Project has implemented a national dissemination strategy that supports media professionals in their understanding & use of guidelines for reporting suicide & mental illness. This paper examines the effectiveness of an active dissemination strategy, highlighting both quantitative & qualitative evaluation data that indicates substantial reach, awareness of, support for, & uptake of these resources by Australian media professionals. (19 refs.)