This article discusses how the media brings public attention to the pharmaceutical industry. In the past few years, medications have been withdrawn from the market, or their usage restricted, because journalists without medical or scientific training have reported the results of scientific publications in the media. As a result, various findings have not always been presented in the proper perspectives. The selective serotonin reuptake inhibitors have recently been a ÒhotÓ topic in the media with claims of increased impulsivity, aggression &/or suicides. (9 refs)