The author examines how aspects of print, broadcast, film, & ‘new media’ are related to their interactions with psychiatry. He argues that psychiatrists need to be actively involved in what the public consumes. Key areas are covered where psychiatric items diverge from other medical specialties, such as the depiction of suicide, the dominance of ‘human interest’ stories, & negative representation of people with mental illness. The implications of media items for public mental health & clinical practice are examined. Resources & practical advice for media contact are provided.