Year: 1999 Source: Health Promotion International, v.14, no.2, (1999), p.99-101 SIEC No: 20031282

The author discusses the challenge posed by the need to assemble ‘evidence’ in ways which are relevant to the complexities of contemporary health promotion, while avoiding the possibility that this may lead down a narrow, reductionist route. Three issues are considered: 1) what is meant by effectiveness in health promotion; 2) what represents ‘best practice’ in heatlh promotion; & 3) what evaluation research methods are appropriate for interventions. (8 refs)