Source: Alberta: Ladd + Assoociates Communications Alberta Ltd. 71p. SIEC No: 19940490

This plan addresses communications to a number of distinct target groups, including teens themselves, their parents, schools, government, community groups & the media. The plan focuses on the direction for communications & is based on the premise that the lack of communication is itself the problem. A 5-year strategy incorporating public relations, education, advertising campaigns & budget considerations is presented.