Year: 1989 Source: Edmonton, Alberta: Alberta Health, Mental Health Division (September 1989) 40p. SIEC No: 19910655

This guide outlines how to provide information to radio, television, & print media. It explains the roles of people involved in the media, (various types of reporters editors, & publishers), & the difference between an editorial & a feature. It also describes how to develop a media contact list, how to write & distribute a news release & other promotional material, how to develop a news conference, & how to handle a media interview. (VM)