Exploring how teens, young adults and parents responded to 13 Reasons Why: Global report.
Northwestern School of Communication. Center on Media and Human Development.
Adolescents’ use of and access to media around the world has changed dramatically over the past decade (Livingstone, Haddon, Vincent, Mascheroni, & Olaffson, 2014; Rideout, 2015; Sozio et al., 2014) with the development of mobile technologies, such as cell phones and tablet computers, and the increase in streaming media content, like Netflix. These changes have enabled highly individualized viewing of targeted content at home, in school, and with friends. While all individuals are impacted by these new developments, there has been much discussion and concern about the impact of media on adolescents specifically, due to their unique developmental stage. Therefore, the purpose of this study was to examine adolescent, young adult, and parent responses to 13 Reasons Why, a Netflix show that presents a number of difficult topics in its narrative, including bullying, depression, and suicide. We surveyed respondents in four global regions: Australia/New Zealand, Brazil, the United Kingdom (UK), and the United States (US).