July 25, 2022

Buddy Up 2022 Roundup

Pictured from left: 2022 Buddy Up Trophy Winners Michael Mee and Angeline Arsenault from Schlumberger; Akash Asif and Mara Grunau from Centre for Suicide Prevention.

In June 2022, Champions promoted authentic conversations among men and their buddies and raise awareness for the issue of men and suicide.

Thank you to all of the funders of the Buddy Up campaign and to lead funder Viewpoint Foundation.

2022 Trophy winners

Schlumberger is the winner of the 2022 Buddy Up trophy! The global energy services company will take the trophy home for their outstanding involvement in the campaign and for promoting authentic conversations among employees in the workplace.

“Prevention starts with all of us—you, me, our community,” said Michael Mee, Well Delivery Manager, Schlumberger, and Buddy Up Advisory Committee member. “Schlumberger believes in making a positive impact in the communities where we live and work and the Buddy Up campaign is a great opportunity to support mental health.”

Schlumberger’s achievement follows previous winners, Alberta Lawyers’ Assistance Society and Volker Stevin Contracting. Thank you, Schlumberger!

Campaign Highlights

  • 689 Champions (160% increase from 433 in 2021)
  • 61,742 Campaign materials distributed (2x more than all of 2021)
  • More than 100,000 Campaign materials distributed to date

Buddy Up in the News

Annual ‘Buddy Up’ campaign aims to get men talking about mental health – CBC Calgary

Airdrie dads promoting men’s mental health by ‘Buddying Up’ – Discover Airdrie

Introducing agriculture’s Buddy Up persona – Alberta Beef Producers

A Finning crew in the Oil Sands buddy’s up – CBC Radio Active

Annual ‘Buddy Up’ campaign aims to encourage men to talk about mental health – Calgary Herald

Full M.O.T. approach to Men’s Health Week at the Men’s Hostel in Derry – Derry Journal

Buddy Up uses friendship to help prevent men from suffering in silence – The Globe and Mail

Champion Features

We sat down with Buddy Up Champions David Sauve from Leopold’s Tavern, Daniel Clarke from CSV Midstream Solutions and medical student Dhyey Bhatt to learn about what the campaign means to them.

Watch the videos

Big News for Buddy Up

At the end of Buddy Up Month in June 2022, we launched the year-long, expanded Buddy Up Campaign! There are activities to participate in anytime throughout the year as well as three week-long mini-Campaigns. Buddy Up Month will still happen in June.  The first week-long quarterly activity, Power Up, will take place Sept. 26 to Oct. 2 and will focus on strengthening the body and mind and building resilience.

Learn more and discover other activities in the expanded Campaign using an interactive map.